Network Ten's hit reality program So You Think You Can Dance Australia is here to stay for many more years.

Executives from Ten on Thursday credited the series for helping to propel the network into its best ratings position in history and said the show had now been flagged as a "multi-year" franchise.

"So You Think You Can Dance, we now know is going to be around for at least the next couple of years, because it's such a break-out hit," Ten Holdings executive chairman Nick Falloon told a media briefing in Sydney on Thursday.

"It puts us in great stead on the programming side."

Announcing its half year results, Ten reported a 617.3 per cent increase in first half net profit to $270.547 million, with 7.7 per cent jump in its TV revenue.

Ten also said it was number one in its target 18-49 demographic so far this year, and making ground in other areas.

"We're probably in the best position we think we've ever been," Mr Falloon said.

"Ten is enjoying its strongest start to a ratings year in key buying demographics since OzTam began in 2001."

Mr Falloon said things should only improve for the network with the return of Big Brother hosted by radio duo Kyle and Jackie O and a new weekly panel show Big Brother Big Mouth.

It will also screen another series of the US version of Dance.

Ten will continue to focus on a mix of international products and Australian content with new shows including Out of the Blue, and new crime series Rush, announced Thursday.

He said deals with 20th Century Fox Television and CBS were paying off, with US shows such as Back To You, Women's Murder Club, Burn Notice and Rules of Engagement.

"We think we've set ourselves up very well going into the future years," he said.

Mr Falloon added the network had also come out of the writer's strike largely unscathed.

"We have fared particularly well with the writers strike, we have seen product coming through from our newly acquired deal with Fox," he said.

Mr Falloon admitted ratings would go down during the Beijing Olympics in August, but said the station was prepared for that.

"Clearly we'll lose share," Mr Falloon said.

"In all our forecasting we've assumed that with the Olympics."